We partnered with PureSip Beverages, a growing drinks company, to refresh their online presence and create a modern digital identity. The goal was to highlight their innovative product range while ensuring customers experienced a smooth and engaging journey across digital touchpoints.
Client Name
PureSip Beverages
Date
Oct 9, 20
Duration
1 months
Industry
Food and Beverage
Scope
Brand identity design, eCommerce website, social media visuals
PureSip needed to stand out in a crowded beverage market.
The brand was struggling with outdated visuals and a lack of digital consistency. Their website was not optimized for online sales, and the packaging failed to communicate freshness and quality. Customers were aware of the brand but often overlooked it in favor of competitors. The challenge was to reposition PureSip as a premium yet approachable brand that consumers could instantly trust and remember.
A bold transformation of the brand identity and digital presence.
We redesigned PureSip’s brand identity with a clean and vibrant visual language that reflected health, freshness, and modern lifestyle. A new eCommerce website was developed to provide a seamless shopping experience, integrating subscription models for repeat buyers. The packaging was refreshed with bright colors and minimalist design elements to stand out on retail shelves. Additionally, social media templates and campaigns were created to ensure consistent communication across all channels.
A significant boost in sales and brand recognition.
The redesigned identity and digital experience resulted in a 40 percent increase in online sales within the first quarter after launch. Social media engagement doubled as customers began to share and interact with the fresh branding. Retail partners reported higher shelf visibility and faster product turnover. PureSip became positioned as a modern lifestyle choice for consumers looking for quality beverages.
A successful rebrand that refreshed PureSip’s presence in the market.
By reimagining PureSip’s brand identity and creating a customer-focused digital ecosystem, we helped the company move from being overlooked to becoming a recognizable and desirable brand in the beverage market. The project proved how powerful strategic design and user-centric solutions can be in reshaping consumer perception and driving business growth.
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